British Model and Actress Samira Mohamed Ali will be the new ambassador for LA Skin Care product range as the UK based company plans to expand their operations into new international markets by the end of 2016. The former Miss Europe winner will join a host of TV celebrities that currently use the exclusive brand such as Alex Best, The Voice’s star Lydia Lucy and Jess Steele, Hollyoaks’ cast Sarah George and Steph Davies, Big Brother’s Mark Byron, Real House Wives of Cheshire’ Tanya Beardley and Ampika and model Jade Ainsworth among others.

LA Skin Care’s first collection was introduced in the UK in 2015 and is the brainchild of Louisa Ashforth. In an interview earlier today, she said, “My policy is that you wear your skin 365 days of the year, if you walk out in the wrong clothes or shoes, as long as your skin and hair look amazing you will feel great and look great and be successful. Fourteen years ago, I opened my salon because I wanted to serve people in the way I knew best. I made a promise that when I designed the luxurious skin care brand, which was naturally inspired, delicious and animal-friendly, I would share my love for natural skincare with the world. Having Samira as one of our Ambassadors is going to be a great asset to us as we expand the business overseas. Samira has worked in modeling and films over the last 5 years and we are very excited to have her represent our brand.”

The new LA Skin Care range is systematic to working underneath the skin and not just superficial and suits all skin types due to the key ingredients used in each product. Clients are able to use the prescription given to adapt the products depending on the skin type, which makes it unique in the marketplace.

“I am thrilled to have been chosen by LA Skin Care to represent their brand along with a host of other celebrities as they launch their new range across Europe. It is an exciting brand and I very much look forward to working with the team over the next 6-12 months,” says Samira Mohamed Ali.

LA Skin Care has received wonderful, positive feedback from Top Magazine Editors including OK Magazine and has been featured in various red carpet and exclusive events throughout London and Marbella over the last 12 months.

You can follow the latest from this adventure on Instagram @laskincare and and on Twitter @OfficialSamira